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Table of Contents

Table of Contents

Passage 01

On Money, People and Rules

When you get down to essences, most business success depends on the smart alignment of money, people and rules.

Passage 02

The Five Prejudices

Many of the central concerns of the 21st century—racial inequity, white supremacy movements, greater inclusiveness of diverse peoples—are rooted in facing and overcoming prejudices.

Passage 03

The Distortions Prejudices Create

Yet our grounds of hope are not based on blind hope. We are aware of the retarding forces, the prejudices, that have tripped up proper responses to wealth creation and the climate crisis.

Passage 04

Private Wealth and Corporate Sprawl

Much of social history focuses on the private wealth of individuals, their dynastic families, and the corporations made by such titans of industry. Yet beneath this corporate sprawl you can find examples of more frugal leadership, and answers to our climate crisis.

Passage 05

The Rich as Robber Barrons

Edwin Drake discovered oil for profit in 1859. But it was the discovery of the Spindletop oilfield in Texas that launched the modern oil boom. Through the 19th century this caused the biggest extended boom of economic superabundance in human history.

Passage 06

Why Trane Technologies is an Exception

Trane Technologies, a global firm of now over 50,000 technically gifted engineers and executives, is today’s poster child for a rich stock that operates as a socially responsive capitalist organization. While the S&P Industrial Index rose in stock value nearly 250 percent during the days of the Covid pandemic, Trane’s stock increased in value 408 percent.

Passage 07

Speculative Capitalists as Birds of Prey—A Lasting 20th Century Prejudice on Climate and Wealth

But in contrast to Trane, why do so many firms remain blinded by prejudices that do not allow such coordinated transformation? Why do so many mighty talented firms still fail, and why do many drive themselves into bankruptcy?

Passage 08

A Corporate Mansion Beyond Simple Prejudices

A corporation could not become climate competitive without social demand for it. That is the higher fact of social history. There is a set of signals in capital markets and government rulemaking that requires, by implication, such changes in corporate practice.

Passage 09

Prevailing 20th Century Prejudices

Every human is the product of their culture and their history, both family history and general social trends.

Passage 10

The Creative Force in Social Movements

There are two primary captivating metaphors in the works of Thoreau that fill the lungs of youth through the ages: The first presents the dominant culture as a machine, where an informed minority has the dignified ability to stick their shoes in the machine to stop it. The second metaphor, more hidden yet persistent in cultures, presents capitalists as birds of prey.

Passage 11

Passage 11: The Fabulous Birth of Leisure Class Capitalism

The wealth of this world surrounds. Yet excessive wealth exhausts our resources and our lives. That much has been displayed by the environmental and sustainability movements since the 1970s. The world needs a new narrative on private wealth, corporate purpose, and future solutions on climate challenges.

Passage 12

Why bp is Transforming with Consequence to Many

In this passage, we explore the complex case of bp since Bernard Looney became CEO in December of 2020.

Passage 13

What is Social Response Capitalism

We can now return to our opening claims about aligning money, people and rules with a sharper certainty, and relate this formula of competitive frugality to the needs of the climate crisis.

Passage 14

A Few Tales that Defeat the Popular Prejudices

Part of doing more with less is making prayer of the best conversations, learning about our better selves in them. The point of this book is that wealth surrounds you, no matter your economic or educational status, everyday, when we get back to basic humanity.

Passage 15

Seeking a Balance from Past Mistakes and Present Predicaments

The path of climate competitiveness is strengthened again when we involve youth, yet is weakened when we slip back into the past prejudices and mistakes of speculative capitalism, a perennial problem—as evident this year of 2023 by the failures in the Silicon Valley Bank.

Passage 16

What Robin Hood Tells Us About Climate Competitiveness

It is not what you say, it is what they hear! This insight is one of the key discoveries of the last century.

Passage 17

The New Narrative

Popular prejudices have deceived and distorted lives for too long. It is time to return to a set of human-scale ambitions dictated by corporate industriousness, social care, and personal and competitive frugality. 

Passage 18

What is Next in this Age of Carbon and Capital Constraints

What this this new narrative and new ear require, to be visual and sportive, is the wisdom and persistence of what I call “the elephant in the room”.

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© 2023 Bruce Piasecki. All Rights Reserved.

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